Environment and Pollution
If your business has an environmental aspect to it then will generate a lot of interest as the environment is a key issue in many peoples' lives. If you are a pressure group or a special interest group then the web offers a particularly effective medium for you. It can be used to
- Reach out to other groups and share resources
- Educate the public in your issue
In the examples given below, Clarke Controls offer business premises ways to massively reduce their heating costs and consequently use less fuel with a subsequent reduction of impact on the environment. The website clearly demonstrates the massive saving (some as high as 50%) for companies who have installed their system. Thus the website acts as a source of reference material to back up the company's marketing activities.
LightPollution.org.uk is a website concerned with the environmental impact of light in the night sky and its effects on nocturnal insects which have knock-on effects on birds and animals that use these insects as a primary food source. The owner of the website has found his profile has been considerably heightened and he is now being contacted by other interested groups across the world. His website has picked up by internal campaign groups, media outlets and famous celebrities across the world.
Example websites
Clarke Controls
Clarke controls enegy mangement control systems guarentees to cut your fuel bills by 20%. With some industry sectors such as workshops and showrooms reporting cost savings of 50%.
Clarke controls are accredited to the Carbon Trust, with 100% capital allowances available. This means that you can reduce your CO2 footprint and carbon dioxide emissions whilst saving money!
Ideas and Information on Light pollution
